中国广告网:以史为鉴,看20年代以后的老广告不输如今的4A广告

时间:2019-08-06 14:04来源:中国广告网作者:王如新热度:

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中国广告网www.chinaadvip.com:以史为鉴,看20年代以后的老广告不输如今的4A广告
说到广告,很多人可能会想起现在的广告。画面特别清晰,里面都是满满的特效。但是如果你看到以前的广告,虽然画面不是很清晰,但是里面的文案,和构图还是值得我们学习的。我们来看看这些20年代开始的老广告,是怎样引起我们满满的回忆的?
Speaking of advertisements, many people may think of advertisements nowadays. The picture is very clear and full of special effects. But if you see the previous advertisement, although the picture is not very clear, but the text, and composition are still worth learning. Let's take a look at these old advertisements that started in the 1920s. How did they bring back our full memories?

1947年青岛啤酒老广告

广告一打开,就是很强的民国风。广告从青岛的风景名胜说起,说到山泉,然后引出了用这个山泉酿酒的青岛啤酒。广告最精彩的是在最后,什么是流质的面包,哇,这文案,现代人都想不出啊。

常饮青岛啤酒,不但无害,反可强身。这比六味地黄丸还六味地黄丸啊。

Qingdao Beer Old Advertisement in 1947
Once the advertisement is opened, it is a strong style of the Republic of China. The advertisement starts with the scenic spots of Qingdao and talks about mountain springs, then leads to Qingdao beer brewed with this mountain springs. The most wonderful thing about advertising is that in the end, what is liquid bread? Wow, this copy is beyond the imagination of modern people.
Frequent drinking of Tsingtao beer is not only harmless, but also strong. This is more than Liuwei Dihuang Pills and Liuwei Dihuang Pills.

20年代民国服装老广告

看了20年代民国服装老广告,觉得那时的人挺时尚的。披着貂皮大一,穿着紧身的旗袍,优雅的坐在椅子上面,给人美美的感觉。

服装不仅有成人的,还有小孩的。看着萌萌的小孩摆着pose,觉得那时小孩挺可爱的。

The Old Fashion Advertisements of the Republic of China in the 1920s
Looked at the old clothing advertisements of the Republic of China in the 1920s, I found that people at that time were very fashionable. A freshman in mink and a tight cheongsam, sitting elegantly on a chair gives a beautiful feeling.
Clothes are not only for adults, but also for children. Looking at Mengmeng's children posing pose, I felt that the children were very lovely at that time.

20年代鞋子老广告

20年代鞋子老广告,开始就是很大大的机器出镜。不要因为机器出镜就很low。以前都是人工制鞋的,有机器算大品牌了。

老广告中露一段生产鞋子的然后就是品牌的广告语。可能是最高的心理链接品牌实践了。

30年代 内衣老广告

30年代 内衣老广告中,一个女人打电话给内衣品牌。她们的客服一边回复,一边安排下单。

女人来到店铺,可以马上试穿该制作的内衣。很好的突出了自己品牌私人订制的优势。

Old Shoe Advertisements in the 1920s
The old shoe advertisements of the 1920s began with the appearance of large machines. Don't be low because the machine appears in the mirror. In the past, they used to make shoes manually. Machines are big brands.
In the old advertisement, there is an advertisement that produces shoes, followed by the slogan of the brand. Perhaps the highest psychological link brand has been practiced.
Old Underwear Advertisements in the 1930s
In the old underwear advertisements of the 1930s, a woman called the underwear brand. Their customer service arranges orders while replying.
When a woman comes to the shop, she can try on the underwear immediately. It highlights the advantages of private customization of its own brand.

1968年 内衣老广告

1968年 内衣老广告,广告一开始就展现了内衣品牌的内裤是多么的修身。

然后是侧面展示,品牌的这款内裤是可以调整的哦。深入浅出的突出了品牌内裤的功能。

80年代初春雷收音机老广告

80年代初春雷收音机老广告。刚开始是一只鸽子在天空飞舞,然后把布叼起来,露出了春雷收音机。然后是收音机闪闪发光,接着奖杯也闪闪发光了。当时西游记最强特效也不过如此。

最后是鸽子,竖起大拇指夸奖春雷收音机。当时就会利用卡通形象,这些广告人广告观念挺新的。

1984年威力洗衣机老广告

1984年威力洗衣机老广告。广告一开始就是老母亲辛勤的劳作着。一辆汽车徐徐的开来,

车停以后,搬下来一台洗衣机。原来是儿女看母亲洗衣服太累,送给她的。

威力洗衣机老广告是最早尝试,不用功能诉求打广告,从献给母亲的爱,这个情感诉求来切入,在当时算比较创新的创意了。

80年代桑塔纳老广告

80年代桑塔纳老广告。广告开始就是桑塔纳在一个展示台,不停的展示。旁边是一个成功男人羡慕的眼神。

接着是美女羡慕的眼神。仿佛告诉大家,买了我的车,大家都会羡慕你啊。

Old Underwear Advertisement 1968
In 1968, the old underwear advertisement began to show how well underwear brand underwear is dressed.
Then it's on the side. The branded underwear can be adjusted. The function of brand underwear is highlighted in depth and shallowness.
The Old Advertisement of Spring Thunder Radio in the Early 1980s
The old advertisement of spring thunder radio in the early 1980s. At first, a pigeon was flying in the sky. Then he picked up the cloth and revealed the spring thunder radio. Then the radio sparkled, and then the trophy sparkled. At that time, the strongest effect of Journey to the West was just the same.
Finally, the pigeon raised his thumb to praise the spring thunder radio. At that time, cartoon images would be used, and these advertisers'advertising ideas were quite new.

1990年太阳神形象篇老广告

广告一开始就是强壮的中国人在努力的拼搏着。扛着大树在建造着什么。当太阳升起的时候,大树终于拼成了太阳神的logo。一轮红日喷薄而出。给人很震撼的感觉。

“当太阳升起的时候,我们的爱天长地久”。广告很好的把民族拼搏精神和太阳神链接起来。

80年代牛仔裤老广告

80年代牛仔裤老广告。代言人可是当时最红的钟楚红。刚开始她就是一直在脱衣服,马上勾起了消费者的好奇心。

脱到最后,关键时刻,钟楚红一脱。露出了一个穿着牛仔裤的钟楚红。看着钟楚红慢慢撩动她的牛仔裤,完美的把牛仔裤紧身的特点展现出来了。

Old Advertisement for Powerful Washing Machine 1984
The old advertisement of Powerful Washing Machine in 1984. The advertisement began with the hard work of the old mother. A car came slowly.
When the car stopped, it moved down a washing machine. It turned out that the children were too tired to see their mother wash clothes and gave them to her.
The old advertisement of Powerful Washing Machine was the earliest attempt. It did not need the function appeal to advertise. It started with the emotional appeal of love for mother. It was a relatively innovative idea at that time.
Santana's Old Advertising in the 1980s
Santana's old advertisements in the 1980s. At the beginning of the advertisement, Santana was on a showroom, displaying it all the time. Next to it was the envious look of a successful man.
Then came the envious eyes of the beautiful woman. As if to tell you, if you buy my car, everyone will envy you.

1987年拉芳老广告

1987年拉芳老广告。一开始就是陈德容回头的一笑。很好的把用过拉芳头发的效果展现出来了。

“爱生活爱拉芳”,把好的生活方式和拉芳绑定起来,让消费者想起如果过好生活必须用拉芳不可。

90年茅台白酒老广告

90年茅台白酒老广告。广告中,商场老公下班回家,妻子总是给他准备最好的。

看到贤惠的妻子,老公露出了满意的微笑。仿佛告诉大家贤惠的妻子都要买这种酒哦。

Old Advertisement on the Image of Sun God in 1990
Advertising begins with the struggle of strong Chinese. What are you building with big trees on your shoulders? When the sun rises, the tree finally forms the logo of the sun god. A red sun sprayed out. It gives people a very shocking feeling.
When the sun rises, our love lasts forever. Advertising links the spirit of national struggle with the Sun God very well.
Old advertisements for jeans in the 1980s
Old advertisements for jeans in the 1980s. The spokesman was the most popular Zhong Chuhong at that time. At first she was undressing and immediately aroused the curiosity of consumers.
At the last moment, Zhong Chuhong took off. Chuhong Zhong, wearing jeans, was exposed. Watching Zhong Chuhong slowly pull her jeans, perfectly show the tightness of jeans.
 
La Fang's Old Advertisement in 1987
La Fang's old advertisement in 1987. At first, Chen Derong smiled back. It shows the effect of using Lafang's hair very well.
"Love life, love life, love La Fang", tie up a good lifestyle and La Fang, let consumers think that if we live a good life, we must use La Fang.
90 Years Old Maotai Liquor Advertisement
90 years old Maotai liquor advertising. In the advertisement, when the husband comes home from work, his wife always gives him the best preparation.
Seeing the virtuous wife, the husband smiled with satisfaction. It's like telling everyone that virtuous wives want to buy this kind of wine.
 
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